ASSESSING THE CHALLENGES FACING SMALL SCALE HOTELS

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CHAPTER ONE INTRODUCTION 1.1   Background of the study The establishment of hotels and recreational centers in Nigeria both small scale and large scale has ultimately helped in the socio economic development of the country. For this development that has been as a result of the building and establishment of these hotels to be lasting, the […]

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TOURISM DEVELOPMENT IN PLATEAU STATE A VITAL TOOL FOR ENHANCING THE REVENUE BASE OF THE STATE

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CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Every country, Nigeria inclusive, has its sources of revenue generation and socio-economic development. The sources may include, but not limited to agriculture, oil and gas (petroleum), trade and investment (import and export business), education, health, tourism and hospitality, etc. Before and after the Nigerian political independence, agriculture […]

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IMPACT OF FOREIGN DIRECT INVESTMENT ON THE HOSPITALITY SECTOR

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CHAPTER ONE INTRODUCTION 1.1   Background of the study The internalization of an economy that was once characterized by its foreign trade flows (imports and exports) and by the movement of people, nowadays results in an intensification of Federal Direct Investment (FDI) movements. Globalization and neo-liberal policies, including liberalization and privatization, have generated a significant growth […]

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THE ASSESSMENT OF THE SIGNIFICANCE OF CULTURAL TOURISM TO SUSTAINABLE DEVELOPMENT

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CHAPTER ONE INTRODUCTION 1.1  Background of the Study Cultural tourism is a rapidly growing phenomenon and has become one of the largest industries in the world. The impact of cultural tourism varies extremely. On one hand, it plays an important and certainly positive role in the socioeconomic and political development in destination countries by, for instance, […]

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THE EFFECT OF GOVERNMENT POLICIES ON THE DEVELOPMENT OF TOURISM IN NIGERIA

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CHAPTER ONE INTRODUCTION 1.1  Background of the study Nigeria offers a wide variety of tourist attractions such as extended and roomy river and ocean beaches ideal for swimming and other water sports, unique wildlife, vast tracts of unspoiled nature ranging from tropical forest, magnificent waterfalls, some new rapidly growing cities and climatic conditions in some parts […]

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THE RELATIONSHIPS BETWEEN THINKING STYLES, SERVANT LEADERSHIP AND EXTRA-ROLE SERVICE BEHAVIOUR

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THE RELATIONSHIPS BETWEEN THINKING STYLES, SERVANT LEADERSHIP AND EXTRA-ROLE SERVICE BEHAVIOUR: AN EMPIRICAL STUDY IN THE HOTEL INDUSTRY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In today’s competitive world, creating unique services is the most essential part of any strategic initiatives and their purposes. Because two prominent, inseparableness and emotional labor driven characteristics of […]

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NIGERIAN TOURISM IN INDUSTRY A KEY VALUE DRIVER IN EMPLOYMENT GENERATION

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NIGERIAN TOURISM INDUSTRY: A KEY VALUE DRIVER IN EMPLOYMENT GENERATION   CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY Tourism is one of the world’s largest and rapidly growing industries. In the 21st century, global economy is driven by three major industries includes technology, telecommunication and tourism (Adeleke, 2005). Tourism is the collection of activities, […]

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ASSESSMENT OF HOTEL SERVICE QUALITY BY USING IMPORTANCE-PERFORMANCE ANALYSIS (IPA) MODEL: THE CASE OF BULE HORA AND YABELLO TOWN HOTELS, ETHIOPIA

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ASSESSMENT OF HOTEL SERVICE QUALITY BY USING IMPORTANCE-PERFORMANCE ANALYSIS (IPA) MODEL: THE CASE OF BULE HORA AND YABELLO TOWN HOTELS, ETHIOPIA CHAPTER ONE INTRODUCTION 1.1 Background of the Study Studying customer’s service is both important and difficult task. Its difficulty arises because of the unique characteristics of the service quality including intangibility, inseparability, perishability, heterogeneity. […]

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THE ROLE OF HOTEL STAFF IN RETURNING CUSTOMERS IN THE FIVE AND FOUR STAR HOTELS

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THE ROLE OF HOTEL STAFF IN RETURNING CUSTOMERS IN THE FIVE AND FOUR STAR HOTELS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Today, businesses are seeking to prove their existence by providing the best services they can, so that these services outweigh the customers’ expectations and requirements. Providing the best is the key to […]

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TRAVEL LIFESTYLE AND OUTBOUND TOURISM INTENTION IN NIGERIA

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TRAVEL LIFESTYLE AND OUTBOUND TOURISM INTENTION IN NIGERIA   CHAPTER ONE INTRODUCTION 1.1   Background of Study Nigeria, one of the leading oil producers in Africa, recorded stable economic growth during the review period, driven by growth in both the oil and agricultural and service sectors. Its gross domestic product (GDP) grew by 6.4% in 2013, […]

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