ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT

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CHAPTER ONE INTRODUCTION 1.0   BACKGROUND OF THE STUDY   In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential buyers of goods and services and to form direct communication of persuasion nature to existing customers or the generality of the populate. In communication system (through whatever means can  […]

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AN ANALYSIS OF PROMOTIONAL TECHNIQUES AND THEIR FIT WITH SOME SELECTED PRIVATE SECTOR ORGANIZATION IN KANO METROPOLIS

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CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY It is not enough for a business to have good products sold and services rendered at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers.In marketing, this is commonly known as “promotion”.Although promotion is not done only for these […]

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EVALUATING THE GROWTH CHALLENGES OF INDIGENOUS COMPANIES IN NIGERIA

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CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY One of the major economic backwardness of the most third world countries like Nigeria is the over prolonged sojourn of private foreign divestment in them. The predatory exploitative orientation and activities of foreign monopoly capital, it inherent tendency to resist and hamper local industrialization and to perpetuate […]

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EVALUATION OF THE ROLE OF SOCIAL AND ECONOMIC INFRASTRUCTURE IN THE PROMOTION OF BUSINESS ACTIVITIES IN NIGERIA

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CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The focus on economic development has shifted in recent years from public-sector led economic development to private sector driven economic development. In achieving this, the Small and Medium Enterprise (SME) sector is usually relied upon because of extant scholarly knowledge of its capacity to contribute to economic […]

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MEASURING THE EFFECTIVENESS OF ONLINE SHOPPING

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CHAPTER ONE  INTRODUCTION 1.1   BACKGROUND TO THE STUDY  Globalization and the growth in new technological developments (Ramayah and Ignatius, 2005) has commenced a new era of e-commerce which is viewed by Kalakota and Whinston (1997) as trading of information, goods and services mostly via the internet, leading to the growth of online shopping or e-shopping. These […]

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THE EFFECT OF NAIRA DEVALUATION ON SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA

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CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Nigeria with abundance of resources like crude etc is deemed blessed. Her vast resources in commercial quantities have placed her on a high pedestal among oil producing nations in the world. Her oil and gas industry which has been widely described as the nation’s financial lifeline has […]

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THE IMPACT OF E-COMMERCE ON EMERGING MARKETS

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CHAPTER ONE INTRODUCTION 1.1   Background of the Study The Internet revolution was really about people customer and fundamental shift of market power from the seller to buyer. In the new economy customers’ expectations are very different than before. A company understanding of this difference and its ability to capitalize on it will be the […]

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THE IMPACT OF MONETARY POLICY ON BALANCE OF PAYMENT IN NIGERIA

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CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY The monetary approach to balance of payments explains the elimination of payments disequilibrium in terms of factors bringing the demand and supply of money into equality.  It treats the supply of money as endogenous by assuming a feedback from the balance of payments through changes in international […]

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THE IMPACT OF MONETARY POLICY ON FOREIGN TRADE IN NIGERIA

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CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Monetary policy is one of the macro-economic instruments with which nations (including Nigeria) do manage the economics. It entails those actions initiated by the monetary authorities which aim at influencing the cost and availability of credits (Wrightsman 1996). It covers gamut of measures or combination of […]

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